The enchanting adventure of JONSEN ISLAND is rooted in a journey to Southern California, in Oceanside, at the vibrant heart of the beach excitement. It is there that Thomas, eager for discoveries, enters the den of a local shaper. On a vintage surfboard from the JONSEN FACTORY of 1973, he finds a treasure: an old sticker featuring an octopus, an enigmatic symbol carrying his mother's maiden name, "Jonsen".
Intrigued and captivated, Thomas, also known as Canto, dives headfirst into the history of this artisan brand born in the 70s, shaped by a Norwegian passionate about the Californian lifestyle.
The prodigious illustrator, won over by the tentacular magic of the octopus, decides to revive the forgotten brand. With all his creative genius, he reshapes the iconic logo, where the octopus's tentacles symbolize the scope of the adventure.
Thus, JONSEN ISLAND is reborn from its ashes! Canto, with his discreet call to friend William W., unveils some prototype t-shirts and swimsuits, highlighting the fascinating octopus. The first collections excite beachwear style enthusiasts, who see in each tentacle a symbol of freedom and creativity.
William, a passionate surfer, joins the adventure, bringing the very essence of surf culture to JONSEN ISLAND. His love for the waves and his experience help to shape the authenticity of the brand through his surf club in Var and the organization of sports events.
Since 2016, Canto embodies and enhances the spirit of Jonsen Island. Twice a year, he imagines, draws, and creates new products, blending his story, his memories, and his travels into each creation. His workshop based in Marseille becomes the place where each new product comes to life, before becoming a harmonious collaboration with his associates, suppliers, manufacturers, and distributors.
The two Oliviers, essential companions on this journey, bring their unique expertise to the adventure. Olivier T., the production maestro of the collections, meticulously orchestrates each step so that Canto's creations take form in all their splendor. On the other side, Olivier E., a wizard of IT and accounting, ensures that the gears of JONSEN ISLAND run in perfect harmony.
